Human Truth
What people need, want, struggle with and care about.
Marketing that really works
The people your brand cares about already have a reason to care. Let’s help you find it.
Good marketing starts with understanding. We help businesses understand their people, brand and market, then turn that understanding into strategy, communication and marketing designed to create meaningful action and measurable results.
What we believe
Better marketing starts with better understanding.
The problem
Maybe you don’t need more marketing.
Businesses respond to marketing problems by doing more.
- More content.
- More social media.
- More campaigns.
- More advertising.
But more activity doesn’t necessarily mean better marketing.
Sometimes the problem isn’t how much marketing you’re doing. It’s understanding why it isn’t working.
We start by finding it.
Most marketing looks for a reason to be seen. We look for the reason that’s already there, in the people you’re trying to reach, and build from it.
That reason shows up in three places. People come first; brand and market sharpen it into a strategic opportunity.
Brand Truth
Who the brand is, what it stands for and why people should choose it.
Market Truth
What is happening in the category, what competitors are doing and where opportunities exist.
Strategic opportunity
It starts with what people already care about. Brand and market truth sharpen it into a strategic opportunity.
Understand. Strategise. Create. Activate. Optimise.
Five stages, and then back to the start. What we learn at the end makes the next round of understanding better.
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Understand
Find the truth.
The business, the brand, the market and the people, before anything else.
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Strategise
Define the direction.
Turn what we’ve learned into clear choices about where to go and why.
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Create
Bring the strategy to life.
Messaging, design and content that carry the strategy.
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Activate
Put it into the world.
The right channels and campaigns for the objective.
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Optimise
Learn, improve and grow.
Measure against the objective, then feed what we learn back in.
Then back to Understand. Every result feeds the next round of understanding.
Start with what you need.
Organised around the problem you’re trying to solve, not a menu of services.
01
Think
Understanding + Strategy
Not sure what’s getting in the way?
Marketing strategy, brand strategy, communication strategy, audience insight, market analysis, positioning and planning.
Explore Think 02Build
Brand + Creative + Communication
Need to say it clearly?
Brand identity, messaging, content, campaigns, websites, creative and digital experiences.
Explore Build 03Activate
Marketing + Campaigns + Media
Ready to put it into the world?
Social media, digital campaigns, paid media, campaign activation and marketing execution.
Explore Activate 04Grow
Measurement + Optimisation + Partnership
Want to know what’s working?
Performance measurement, analysis, optimisation, testing, improvement and ongoing marketing support.
Explore Grow
How we’re different
We don’t start with the service.
A business might come to us asking for social media, a campaign, a website or more content.
That’s fine.
But our first question is: What are you trying to achieve?
Because sometimes the answer isn’t more social media.
- Sometimes it’s clearer positioning.
- Sometimes it’s better communication.
- Sometimes it’s a different customer journey.
- Sometimes it’s a stronger strategy.
A traditional conversation
Client
“We need social media.”
Agency
“Great. How many posts?”
An Elyvant conversation
Client
“We need social media.”
Elyvant
“What are you trying to achieve?”
“What isn’t working?”
“Who are you trying to reach?”
“What do they need to understand?”
“What needs to happen?”
The problem determines the solution.
Being seen isn’t enough.
People need a reason to care, and then a reason to act.
Clarity
Can people understand what you’re saying?
Relevance
Does it connect with their reality?
Action
Does it give them a reason to move?
Define success before execution.
Success is tied to the objective we set at the start, not to measurement for its own sake.
| If the objective is | We measure |
|---|---|
| Leads | Leads |
| Sales | Sales |
| Awareness | Appropriate awareness indicators |
| Consideration | Appropriate consideration indicators |
Marketing activity is not the result. The result is the change the marketing was designed to create.
Real work, shown properly.
We’d rather show you real outcomes than invented ones. As our case studies and insights are published, they’ll appear here.
Case studies will follow one shape
Every case study we publish will be real, and will be told in the same four steps.
- ChallengeWhat the business needed to change.
- UnderstandingWhat we learned about the people, brand and market.
- ResponseThe strategy and work that followed.
- ChangeWhat actually happened, against the original objective.
Useful perspectives on marketing
Short, practical pieces on strategy, communication and measurement, written to be useful rather than to fill a feed.
Something isn’t working? Let’s understand why.
Bring us the challenge. We’ll help determine what needs to happen next.